Privacy Policy

En Route Fruit Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.enroutefruit.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

1. Definitions and Interpretation

In this Policy, the following terms shall have the meanings set out below:

“Account”: An account required to access and/or use certain areas and features of Our Site.

 “Cookie”: A small text file placed on your device by Our Site when you visit certain areas or use certain features. Details of the Cookies used are provided in Part 14 below.

 “Cookie Law”: The relevant sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003.

       2. Information About Us

Our Site is owned and operated by En Route Fruit , a Limited Company registered in England under company number 15928961.

Registered address: Rear Office, Central House, 124 High Street, Hampton Hill, TW12 1NS.

Main trading address: D57-58 New Covent Garden Market, Vauxhall, London SW8 5LL.

VAT number: TBC.

Email address: [email protected]

Telephone number: 020 7100 5514.

We are regulated by The Information Commissioners Office

       3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

       4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

       5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
• The right to access the personal data we hold about you. Part 13 will tell you how to do this.
• The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
• The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we Please contact us using the details in Part 15 to find out more.
• The right to restrict (i.e. prevent) the processing of your personal data.
• The right to object to us using your personal data for a particular purpose or purposes.
• The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
• The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
• Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

       6. What Data Do You Collect and How?

Depending on how you use Our Site, we may collect and store various types of personal and non-personal data. This includes:

• Identity Information: Such as your first name, last name, and gender, which we collect through online forms, email forms, or Google for lead generation purposes. We may also gather this information directly from you or via third-party research (e.g., Google).
• Contact Information: Including your address, delivery address, email address, and telephone number, which we collect via online forms, email forms, or Google for lead generation, as well as directly from you or through third-party research.
• Business Information: Such as your business name, job title, profession, and work location, which we collect in the same way as contact information.
• Payment Information: Including card details, bank account numbers, and bank name, which we collect via online forms or email directly from you.
• Profile Information: Including your preferences, interests, login details, and purchase history, collected through cookies or third-party analytics.
• Technical Information: Such as your IP address, browser type, version, and operating system, which is collected through cookies or third-party analytics.
• Data from Third Parties: This includes technical, contact, and profile information, which is obtained from third-party analytics.
• Operational Business Information: Including alarm codes and shutter codes, which we collect via online forms, email, or directly from you.

For further details about how we use cookies and similar technologies, please refer to Part 14 and our Cookie Policy. We do not collect any ‘special category’ or ‘sensitive’ personal data.

       7. How Do You Use My Personal Data?

Under Data Protection Legislation, we must have a lawful basis for using your personal data. We may use your personal data for various purposes, including the following:

• Registering you on Our Site: We collect your name, company name, company address, telephone number, email address, and anticipated spend. Our lawful basis for processing this data is your consent.
• Providing and managing your account: We may use your name, company name, company address, telephone number, email address, and delivery address to manage your account. The lawful basis is your consent.
• Personalising your experience: We may use analytics from cookies and third-party sources to tailor your experience on Our Site, based on your consent.
• Supplying our products: For order fulfillment, we use your contact and delivery information, based on your consent.
• Managing payments: To process payments for our products, we collect your personal and card information, with your consent.
• Personalising our products for you: Analytics from cookies and third-party sources may be used to personalize our products, based on your consent.
• Communicating with you: We use your email address and phone number to communicate with you, based on your consent.
• Sending you information: If you have opted in, we may send you information via email or the Orderlion app, including push notifications. You may opt out at any time.

With your permission, or where permitted by law, we may also use your personal data for marketing purposes, including contacting you via email, telephone, or the Orderlion app with information, news, and offers. We will never send unlawful marketing or spam and will always ensure your rights are protected. You will have the opportunity to opt out, and we will always obtain your express consent before sharing your personal data with third parties for marketing purposes.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with the original one. If we need to use your personal data for a different purpose, we will inform you and explain the legal basis for doing so. If you wish to know how the new purpose is compatible with the original, please contact us as detailed in Part 15.

In some cases, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of Data Protection Legislation and your legal rights.

Please note that third parties (including Orderlion) whose content appears on Our Site may use third-party cookies as detailed in Part 14. We do not control these third parties or the data they collect. We recommend reviewing their privacy policies for more information on how they handle your data.

       8. How Long Will You Keep My Personal Data?

We will not retain your personal data longer than necessary for the purpose(s) for which it was originally collected. The following time periods apply to the retention of your personal data, or, if no fixed period is specified, we will determine the retention period based on the following factors:

• Identity Information (e.g., First Name, Last Name, Gender): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months, or 7 years if required for financial reasons as per legal obligations.
• Contact Information (e.g., Address, Delivery Address, Email Address, Telephone Number): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months, or 7 years if required for financial reasons.
• Business Information (e.g., Business Name, Job Title, Profession, Work Location): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months, or 7 years if required for financial reasons.
• Payment Information (e.g., Card Details, Bank Account Numbers, Bank Name): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months, or 7 years if required for financial reasons.
• Profile Information (e.g., Preferences, Interests, Login Details, Purchase History): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months, or 7 years if required for financial reasons.
• Technical Information (e.g., IP Address, Browser Type, Operating System): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months.
• Data from Third Parties (e.g., Technical Information, Contact Information, Profile Information): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months.
• Operational Business Information (e.g., Alarm Codes, Shutter Codes): Retained for no fixed period unless the account is inactive or closed. If inactive or closed, data will be kept for 24 months.

       9. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.

Please contact us using the details below in Part 15 for further information about the particular data protection safeguards used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

• limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
• procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;

       10. Do You Share My Personal Data?

We may share your personal data with other companies in our group to communicate offers or ensure the delivery of promised goods or services, such as a delivery. This includes our subsidiaries, holding company, and its subsidiaries.

In some cases, we may contract with third-party service providers to supply certain products and services. These third parties may include:

• Orderlion: A processor that handles client data and preferences in the cloud for our ordering application. (Sector: Application Development/Software, Location: United Kingdom)
• Key Fresh IT: A processor that handles client data and preferences in the cloud for point-of-sale and order handling software. (Sector: Application Development/Software, Location: United Kingdom)
• Sage Software – Sage Cloud: A processor that handles client data and non-sensitive financial information in the cloud for accounting software. (Sector: Application Development/Software, Location: United Kingdom)

When sharing your personal data with third parties, we will take steps to ensure that your data is handled safely, securely, and in accordance with your rights, our obligations, and the third-party’s obligations under the law, as outlined in Part 9.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) specified in this Privacy Policy.

In some cases, we may be legally required to share certain personal data, including yours, if we are involved in legal proceedings or need to comply with legal obligations, a court order, or government instructions.

       11. How Can I Control My Personal Data?

• In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails.
• You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

       12. Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and Our Cookie Policy.

       13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email address shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 21 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

       14. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for the purpose of targeted analytics, advertising and personalised offers. You may opt out of these when visiting our website or you can remove them after the fact. . For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop-up showing you a breakdown of the cookies in-use, their necessity, category and purpose that is requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These cookies are shown in the popup under ‘essential’. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

Our Site uses analytics services provided by Google Analytics and Semrush. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the products offered through it.

The analytics service(s) used by Our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you. These cookies are clearly labelled and shown in the consent popup when you visit Our Website.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products. By using Our Site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for the purpose of targeted analytics, advertising and personalised offers. You may opt out of these when visiting our website or you can remove them after the fact. . In addition, Our Site uses analytics services provided by Google Analytics and Semrush, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use Our Site. For more details, please refer to our Cookie Policy.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: [email protected]

Telephone number: 020 7100 5514.

16. Changes to this Privacy Policy

We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 7th December 2024.